B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- ai tool adoption rate for Journalists (2025)
77% of journalists reported using at least one AI tool in 2025 (the year prior to 2026).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Muck Rack
Primary
Tier B
https://salientpr.com/blog/the-top-11-trends-in-pr-and-what-to-forget-in-2026 ↗
Source Article
11 PR Trends That Matter in 2026 (And What to Drop)
11 PR Trends That Matter in 2026 (And What to Drop)
Last reviewed: June 2026
Justin Mauldin | Founder, Salient PR | Justin manages PR strategy and media relations across enterprise B2B clients, working directly with journalists and outlets daily.
In the rapidly evolving world of public relations, st…
Original Research
Muck Rack
· Original study ↗
Methodology
Prior-year (2025) figure referenced alongside the 2026 number in Muck Rack's State of Journalism 2026 report, as cited by Salient PR.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 77% | |
| 2026 | 82% | +6.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists: 77% ai tool adoption rate. Source: Muck Rack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-using-ai-tools-2025
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<blockquote cite="https://lighthousedata.io/data/journalists-using-ai-tools-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- ai tool adoption rate for Journalists<br><small>Source: Muck Rack (2025) · <a href="https://lighthousedata.io/data/journalists-using-ai-tools-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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