B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- roas for JNPR Spirits (2026)
JNPR Spirits had an initial ROAS of 2.8x before improving to 4.6x over 12 months using Naniza's framework.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Naniza
Primary
Tier B
https://naniza.io/blog/how-to-scale-meta-ads-for-ecommerce-in-2026 ↗
Source Article
How to Scale Meta Ads for Ecommerce in 2026 (Framework)
eCommerce brands that scale Meta Ads profitably have one thing in common: they don't fight the algorithm, they feed it properly. After managing more than 2 million euros in annual advertising spending on Meta for DTC brands such as JNPR Spirits (+265% YoY revenue) and Depuravita (+105% YoY), we have…
Original Research
Naniza
· Original study ↗
Methodology
Agency-reported ROAS improvement from 2.8x to 4.6x over 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JNPR Spirits: 3 roas. Source: Naniza (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jnpr-spirits-roas-improvement-2-8-to-4-6
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<blockquote cite="https://lighthousedata.io/data/jnpr-spirits-roas-improvement-2-8-to-4-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- roas for JNPR Spirits<br><small>Source: Naniza (2026) · <a href="https://lighthousedata.io/data/jnpr-spirits-roas-improvement-2-8-to-4-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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