B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$162
$162 -- average order value for Italic (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$162
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Modern Retail
Primary
Tier B
https://www.modernretail.co/retailers/the-netflix-effect-dtc-brand-italic-tacks-to-memberships-as-a-… ↗
Source Article
The Netflix effect: DTC brand Italic tacks to memberships as a path to sustainability
The Netflix effect: DTC brand Italic tacks to memberships as a path to sustainability
High-end memberships may be having a moment.
Many DTCs have relied on one-off impulse buys or monthly replenishment orders from newly-acquired customers, many of which discover the brand via Instagram or social fee…
Original Research
Modern Retail
· Original study ↗
Methodology
As of the membership’s rollout last month.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Italic: $162 average order value. Source: Modern Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italic_avg_order_value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/italic_avg_order_value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$162</strong> -- average order value for Italic<br><small>Source: Modern Retail (2026) · <a href="https://lighthousedata.io/data/italic_avg_order_value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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