B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- video completion rate increase for Isbank Maxi campaign (2018)
Isbank's Maxi campaign achieved a 54% increase in average video completion rate compared to its 2017 campaign.
- Compared against the 2017 'IsCep Cep Yilmaz' campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2018
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Strategy Consulting
Primary
Tier A
https://digitalstrategyconsulting.com/ecommerce-and-eretailing/case-study-isbank-virtual-banking-bot… ↗
Source Article
Case study: Isbank virtual banking bot boosts brand awareness and transactions
Challenge
Isbank customers have had 24/7 access to banking services for more than 10 years, and these the bank’s apps provided an efficient and user-friendly customer experience. However, its mobile banking has missed out on the advantages of face-to-face conversation and the more personalised exper…
Original Research
Digital Strategy Consulting
· Original study ↗
Methodology
Compared to IsCep Cep Yilmaz campaign in 2017
Methodology documented
Segmentation
IndustryFinTech
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Isbank Maxi campaign: 54% video completion rate increase. Source: Digital Strategy Consulting (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/isbank-maxi-campaign-video-completion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/isbank-maxi-campaign-video-completion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- video completion rate increase for Isbank Maxi campaign<br><small>Source: Digital Strategy Consulting (2018) · <a href="https://lighthousedata.io/data/isbank-maxi-campaign-video-completion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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