C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
1.7%
1.7% -- conversion rate for global eCommerce (2026-06)
IRP Commerce measured the global blended eCommerce conversion rate at roughly 1.70% in June 2026.
- Reported as roughly 1.70%
- Global blended average that aggregates diverse industries and price points
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
IRP Commerce
Primary
Tier C
https://www.yottaa.com/conversion-rate-and-site-speed/ ↗
Source Article
Yottaa | Yottaa
A good eCommerce conversion rate in 2026 is about 2.5% to 3% blended, but that average is a trap. Your real target is your industry’s: apparel runs 2–3%, beauty 3–4%, food and beverage 4–6%, luxury under 1.2%. And site speed is one of the most controllable levers you can pull to make sure your conve…
Also cited by
2026-09-24
Original Research
IRP Commerce
· Original study ↗
Methodology
IRP Commerce benchmark cited by Yottaa
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 2.5% | |
| 2026-06 (current) | 1.7% | -32.0% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
global eCommerce: 1.7% conversion rate. Source: IRP Commerce (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irp-commerce-conversion-june-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irp-commerce-conversion-june-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- conversion rate for global eCommerce<br><small>Source: IRP Commerce (2026-06) · <a href="https://lighthousedata.io/data/irp-commerce-conversion-june-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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