B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- purchase intent rate for iPhone (2009)
Among the teen demographic, 24% have an intent to buy an iPhone in the next six months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketingwithnewtechnology.wordpress.com
Primary
Tier C
https://marketingwithnewtechnology.wordpress.com/2009/07/01/mobile-marketing-campaigns-to-inspire-id… ↗
Source Article
Mobile Marketing Campaigns to Inspire Ideas for Your Company
Mobile Marketing Campaigns to Inspire Ideas for Your Company July 1, 2009
Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.Tags: advertising, marketing, mobile advertising, mobile commerce, Mobile Marketing, mobile phones, small business, Strategic Growth Concepts
tra…
Original Research
marketingwithnewtechnology.wordpress.com
· Original study ↗
Methodology
Cited survey of teen purchase intent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPhone: 24% purchase intent rate. Source: marketingwithnewtechnology.wordpress.com (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-teen-intent-to-buy-2009
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<blockquote cite="https://lighthousedata.io/data/iphone-teen-intent-to-buy-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- purchase intent rate for iPhone<br><small>Source: marketingwithnewtechnology.wordpress.com (2009) · <a href="https://lighthousedata.io/data/iphone-teen-intent-to-buy-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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