B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Dated
11.8%
11.8% -- ad spend growth rate for Internet advertising in Brazil (2013)
Internet advertising spending in Brazil grew by 11.8% in 2013 compared to 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.8%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
70
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Internet-Ranks-Third-Brazilrsquos-Ad-Spending/1010610 ↗
Source Article
Internet Ranks Third in Brazil’s Ad Spending
Also cited by
statista.com
https://www.statista.com/
2026-08-22
iab.com
https://www.iab.com/
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet advertising in Brazil: 11.8% ad spend growth rate. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet_ad_spending_growth_brazil_2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internet_ad_spending_growth_brazil_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.8%</strong> -- ad spend growth rate for Internet advertising in Brazil<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/internet_ad_spending_growth_brazil_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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