B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- reply rate for interest-based CTAs in cold emails (2026)
Cold emails using interest-based CTAs generated a 12% total reply rate according to a study of 304,000 cold emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
304,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Whali
Primary
Tier A
https://whali.co.uk/blog/cold-email-templates-that-get-replies ↗
Source Article
Cold Email Templates That Actually Get Replies (2026)
Cold Email Templates That Actually Get Replies (2026)
The best cold email template is 50-100 words, leads with the recipient (not yourself), uses an interest-based CTA, and is personalised beyond just name and company. Generic templates get 1-3% reply rates. Templates with advanced personalisation a…
Original Research
Whali
· Original study ↗
Methodology
Study of 304,000 cold emails
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
interest-based CTAs in cold emails: 12% reply rate. Source: Whali (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interest-based-cta-reply-rate
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<blockquote cite="https://lighthousedata.io/data/interest-based-cta-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- reply rate for interest-based CTAs in cold emails<br><small>Source: Whali (2026) · <a href="https://lighthousedata.io/data/interest-based-cta-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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