B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- brand adoption rate for Facebook and Twitter (Interbrand Top 100 brands) (2012)
90% of the brands listed in Interbrand's Top 100 have accounts on Facebook and Twitter as of 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simply Measured
Primary
Tier B
http://fashionandmash.wordpress.com/2012/08/ ↗
Source Article
Posts from August 2012 on fashion and mash
Original Research
Simply Measured
· Original study ↗
Methodology
Simply Measured analysis of Interbrand Top 100 brands' social media presence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Twitter (Interbrand Top 100 brands): 90% brand adoption rate. Source: Simply Measured (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interbrand-top-100-facebook-twitter-adoption
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<blockquote cite="https://lighthousedata.io/data/interbrand-top-100-facebook-twitter-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand adoption rate for Facebook and Twitter (Interbrand Top 100 brands)<br><small>Source: Simply Measured (2012) · <a href="https://lighthousedata.io/data/interbrand-top-100-facebook-twitter-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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