B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- roi lift for companies with integrated marketing strategy (2026)
Companies that implement an integrated marketing strategy achieve a 50% higher return on investment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimizely
Primary
Tier C
https://rebusadvertising.com/blogs/outline-marketing-plan/ ↗
Source Article
Outline Marketing Plan: A Quick Growth Guide
Outline Marketing Plan: A Quick Growth Guide
Think of an outline marketing plan as your business's GPS. It's the step-by-step roadmap that gets you from where you are today to where you want to be tomorrow. Without one, you're just driving in the dark, hoping you'll end up somewhere good. A solid pl…
Original Research
Optimizely
· Original study ↗
Methodology
Cited from Optimizely.com marketing statistics
Methodology documented
Segmentation
Industrymarketing
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Plain Text
companies with integrated marketing strategy: 50% roi lift. Source: Optimizely (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/integrated-strategy-roi-lift
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<blockquote cite="https://lighthousedata.io/data/integrated-strategy-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- roi lift for companies with integrated marketing strategy<br><small>Source: Optimizely (2026) · <a href="https://lighthousedata.io/data/integrated-strategy-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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