B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- roi lift for businesses that unify analytics across channels (2026)
Businesses unifying analytics across channels can achieve 20% or more ROI lift.
- Source states 'up to 20% or more' / '20% or more'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Source
sona.com
Primary
Tier C
https://www.sona.com/blog/top-5-popular-marketing-analytics-platforms-for-businesses-in-2023 ↗
Source Article
Top 5 Popular Marketing Analytics Platforms for Businesses in 2023 | Sona
Data-driven marketing has never been more competitive, and the pressure to prove revenue impact is higher than ever. Choosing the right analytics platform can mean the difference between optimizing campaigns with confidence and flying blind across every channel. The five most popular marketing analy…
Original Research
sona.com
· Original study ↗
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses that unify analytics across channels: 20% roi lift. Source: sona.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-unifying-analytics-roi-lift
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<blockquote cite="https://lighthousedata.io/data/businesses-unifying-analytics-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi lift for businesses that unify analytics across channels<br><small>Source: sona.com (2026) · <a href="https://lighthousedata.io/data/businesses-unifying-analytics-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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