B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- roi lift for balanced brand and performance marketing mix (2025)
Integrating a balanced mix of brand and performance marketing can lift ROI by 25% to 100%, with an average increase of 90%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sanguinesa.com
Primary
Tier C
https://sanguinesa.com/building-long-term-value-or-just-chasing-revenue/ ↗
Source Article
Are You Building Long-Term Value or Just Chasing Revenue?
Are You Building Long-Term Value or Just Chasing Revenue?
Kevin Chern
“The best way to predict the future is to create it.” — Peter Drucker, father of modern management.
Peter Drucker knew this well, and it’s a mantra every business leader should live by today. If you’re still playing by the same ti…
Original Research
sanguinesa.com
· Original study ↗
Methodology
Range 25-100%; midpoint 62.5%, article states average 90%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
balanced brand and performance marketing mix: 25% roi lift. Source: sanguinesa.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-performance-marketing-roi-lift
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<blockquote cite="https://lighthousedata.io/data/brand-performance-marketing-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- roi lift for balanced brand and performance marketing mix<br><small>Source: sanguinesa.com (2025) · <a href="https://lighthousedata.io/data/brand-performance-marketing-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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