B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- sales lift for Integrated print and digital campaigns vs digital-only campaigns (2025)
Campaigns that integrate print and digital elements deliver 49% more sales compared to digital-only campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
qbd.co.uk
Primary
Tier C
https://www.qbd.co.uk/is-print-the-most-important-customer-touchpoint/ ↗
Source Article
Is print the most important customer touchpoint? - QBD | QBD
It’s easy to overlook the importance of traditional customer touchpoints like print media.
After all, as a business owner or marketing manager, you’re likely focused on optimising your digital presence and reaching customers through social media, email and your website.
However, while digital media …
Original Research
qbd.co.uk
· Original study ↗
Methodology
Cited as 'a recent survey' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Integrated print and digital campaigns vs digital-only campaigns: 49% sales lift. Source: qbd.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/integrated-print-digital-campaigns-sales-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/integrated-print-digital-campaigns-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- sales lift for Integrated print and digital campaigns vs digital-only campaigns<br><small>Source: qbd.co.uk (2025) · <a href="https://lighthousedata.io/data/integrated-print-digital-campaigns-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.