B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- click through rate lift for Instagram Story ads (2026)
Instagram Story ads deliver a 29% higher click-through rate compared to traditional feed placements.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hotiron.digital
Primary
Tier C
https://hotiron.digital/instagram-story-ads-management-a-2026-guide-to-scaling-roi/ ↗
Source Article
Instagram Story Ads Management: A 2026 Guide to Scaling ROI
Did you know that Instagram Story ads currently deliver a 29% higher click-through rate than traditional feed placements? For Irish businesses looking to capture a slice of an e-commerce market projected to exceed $10 billion by 2030, this vertical real estate is no longer optional. However, I under…
Original Research
hotiron.digital
· Original study ↗
Methodology
Unsourced claim in agency guide; original study not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Story ads: 29% click through rate lift. Source: hotiron.digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-story-ads-ctr-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-story-ads-ctr-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- click through rate lift for Instagram Story ads<br><small>Source: hotiron.digital (2026) · <a href="https://lighthousedata.io/data/instagram-story-ads-ctr-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.