B
Evidence Grade B
Trusted with Context
Aging
17.9%
17.9% — conversion rate for Instagram (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
17.9%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
50
Methodology
50
Freshness
60
Sources (2)
Influencermarketinghub
Primary
Tier A
https://influencermarketinghub.com/social-media-marketing-benchmark-report/ ↗
Source Article
We are exposed to between 100-500 ads daily (and no, it's not 10.000 as many claim)... Yet, we do not remember most of those ads.
We’ve surveyed over 900+ marketers—not to ask the tired old “What’s your ROI?” kind of questions, but to dig into what really moves the needle.
Written by marketers, for …
Also cited by
unbounce.com
https://unbounce.com/conversion-benchmark-report/
2026-02-16
Original Research
Unbounce
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 87% | |
| 2024 (current) | 17.9% | -79.4% |
Segmentation
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram: 17.9% conversion rate. Source: Influencermarketinghub (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/instagram-paid-social-conversion-rate-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-paid-social-conversion-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.9%</strong> — conversion rate for Instagram<br><small>Source: Influencermarketinghub (2024) · <a href="https://lighthousedata.io/data/instagram-paid-social-conversion-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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