B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1.21%
1.21% -- average engagement rate for Instagram mega-influencers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
olioglobaladtech.com
Primary
Tier C
https://olioglobaladtech.com/top-10-social-media-marketing-trends-that-will-dominate-in-2025/ ↗
Source Article
Top 10 Social Media Marketing Trends That Will Dominate in 2025 - Olio Global AdTech
Content
- Introduction
- 1. Gen AI for Content Creation
- 2. Trendjacking is Out, Mindful Marketing Is In
- 3. Social Commerce: The 24/7 Shopping Mall
- 4. Short-Form Video is Still the King
- 5. Nano and Micro-Influencers are Taking Over
- 6. Social Listening: It’s Not Just About Eavesdropping Anym…
Also cited by
2026-10-01
Original Research
olioglobaladtech.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram mega-influencers: 1.21% average engagement rate. Source: olioglobaladtech.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-mega-influencer-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/instagram-mega-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.21%</strong> -- average engagement rate for Instagram mega-influencers<br><small>Source: olioglobaladtech.com (2025) · <a href="https://lighthousedata.io/data/instagram-mega-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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