B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.7%
0.7% -- average engagement rate for Instagram (2024)
According to the Social Media Industry Benchmarks report (2024), Instagram's average engagement rate is 0.70%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
Social Media Industry Benchmarks
Primary
Tier A
https://glewee.com/blog/how-to-calculate-tiktok-engagement-rate/ ↗
Source Article
How to Calculate Engagement Rate on TikTok
How do you show your impact on social media?
With solid data that proves your real impact.
Calculating engagement rates on TikTok gives you factual evidence of how well your content performs. It’s one of the first things a potential partner will want to see.
Your TikTok engagement rate speaks for yo…
Original Research
Social Media Industry Benchmarks
· Original study ↗
Methodology
Social Media Industry Benchmarks report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Instagram: 0.7% average engagement rate. Source: Social Media Industry Benchmarks (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-average-engagement-rate-2024
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<blockquote cite="https://lighthousedata.io/data/instagram-average-engagement-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- average engagement rate for Instagram<br><small>Source: Social Media Industry Benchmarks (2024) · <a href="https://lighthousedata.io/data/instagram-average-engagement-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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