B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
19.4%
19.4% -- roi improvement rate for GSK Consumer Healthcare (2024)
GSK Consumer Healthcare achieved a 19.4% increase in media efficiency compared to the previous year's ROI.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Innovid
Primary
Tier B
https://www.innovid.com/ ↗
Source Article
Home - Innovid
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Original Research
Innovid
· Original study ↗
Methodology
Vs. previous year's ROI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GSK Consumer Healthcare: 19.4% roi improvement rate. Source: Innovid (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/innovid_ctv_advertising_insights_report_2024_roi_improvement
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<blockquote cite="https://lighthousedata.io/data/innovid_ctv_advertising_insights_report_2024_roi_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.4%</strong> -- roi improvement rate for GSK Consumer Healthcare<br><small>Source: Innovid (2024) · <a href="https://lighthousedata.io/data/innovid_ctv_advertising_insights_report_2024_roi_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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