B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- roi improvement rate for advertising campaigns (2024)
Using artificial intelligence can improve return on investment (ROI) by up to / an average of 20%.
- The source notes that improvements in ROI can reach up to 20% or average 20% with AI implementation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
doisz.com
Primary
Tier B
https://doisz.com/blog/inteligencia-artificial-em-estrategias-de-vendas/ ↗
Source Article
O Impacto da Inteligência Artificial em Estratégias de Vendas Baseadas em Publicidade
A Inteligência Artificial (IA) está mudando o mundo da publicidade. Ela permite que as campanhas sejam mais personalizadas e eficazes. Isso melhora a experiência do cliente e faz com que os investimentos em marketing digital e publicidade publicidade programática sejam mais rentáveis análise de merc…
Original Research
doisz.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising campaigns: 20% roi improvement rate. Source: doisz.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-impact-on-ad-roi
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<blockquote cite="https://lighthousedata.io/data/ai-impact-on-ad-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi improvement rate for advertising campaigns<br><small>Source: doisz.com (2024) · <a href="https://lighthousedata.io/data/ai-impact-on-ad-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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