B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
81%
81% -- roi improvement rate for adidas (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Criteo
Primary
Tier A
https://www.criteo.com/br/?mt_pp=10496 ↗
Source Article
A plataforma global de commerce intelligence | BR - Criteo.com
Turbine sua publicidade com inteligência comercial.
Conecte os produtos aos consumidores em todos os momentos da jornada de compra, do awareness à conversão, com retail media e mídia de performance impulsionadas por IA e commerce data.
Mídia de performance
Entregue resultados de funil completo e max…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-19
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-19
Original Research
Criteo
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
adidas: 81% roi improvement rate. Source: Criteo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adidas_roi_improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adidas_roi_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- roi improvement rate for adidas<br><small>Source: Criteo (2022) · <a href="https://lighthousedata.io/data/adidas_roi_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.