76.9%
76.9% -- product awareness rate for In-game audio ads (AdMel platform) in major daily-goods brand campaign (2025-12)
In a brand lift study conducted in December 2025 for a major daily goods brand, in-game audio ads achieved a product awareness rate of 76.9%.
- Sample sizes differ per tactic and low-contact tactics include reference values
- Advertiser name undisclosed
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Brand lift study of an unnamed major daily-goods brand's ad-delivery targets; online survey aggregated on an ad-aware base; conducted Dec 2025 with a research firm; advertiser name undisclosed; per-tactic contact-base sample sizes differ and small-base tactics include reference values. Data provided to AdMel and published via PR Times release.
<blockquote cite="https://lighthousedata.io/data/ingame-audio-ad-product-awareness-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.9%</strong> -- product awareness rate for In-game audio ads (AdMel platform) in major daily-goods brand campaign<br><small>Source: AdMel (via PR Times) (2025-12) · <a href="https://lighthousedata.io/data/ingame-audio-ad-product-awareness-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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