B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- product awareness rate for new products in physical stores in Chile (2023)
60% of new products or innovations are discovered in person / in physical stores.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Instore Media
Primary
Tier A
https://marketinginsiderreview.com/sesenta-por-ciento-productos-nuevos-se-conocen-en-tiendas-fisicas… ↗
Source Article
Chilenos conocen novedades de productos en tiendas en un 60%
Pese al sostenido crecimiento del eCommerce, el 82% de la decisión de compra se sigue tomando en la tienda y el 60% de los productos nuevos o innovaciones se conocen presencialmente, según análisis de datos y tendencias de Instore Media, «lo que da cuenta de la relevancia que tiene la venta por medi…
Original Research
Instore Media
· Original study ↗
Methodology
Analysis by Instore Media
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
new products in physical stores in Chile: 60% product awareness rate. Source: Instore Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chile-physical-store-product-awareness-60
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<blockquote cite="https://lighthousedata.io/data/chile-physical-store-product-awareness-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- product awareness rate for new products in physical stores in Chile<br><small>Source: Instore Media (2023) · <a href="https://lighthousedata.io/data/chile-physical-store-product-awareness-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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