B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76.9%
76.9% -- product awareness rate for Major daily goods brand advertised via AdMel in-game audio advertising (smartphone games) (2026)
According to a brand lift survey (n=2,000) by AdMel on in-game audio ads for a major daily goods brand, the product awareness rate was 76.9%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76.9%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
株式会社AdMel (AdMel, Inc.)
Primary
Tier B
https://audiostart.info/tag/admel/ ↗
Source Article
AdMel
Original Research
株式会社AdMel (AdMel, Inc.)
· Original study ↗
Methodology
Brand lift survey (n=2,000) measuring effectiveness of in-game audio advertising, benchmarked against video and storefront advertising; article dated 2026.07.29
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major daily goods brand advertised via AdMel in-game audio advertising (smartphone games): 76.9% product awareness rate. Source: 株式会社AdMel (AdMel, Inc.) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/admel-in-game-audio-product-awareness-rate
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<blockquote cite="https://lighthousedata.io/data/admel-in-game-audio-product-awareness-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.9%</strong> -- product awareness rate for Major daily goods brand advertised via AdMel in-game audio advertising (smartphone games)<br><small>Source: 株式会社AdMel (AdMel, Inc.) (2026) · <a href="https://lighthousedata.io/data/admel-in-game-audio-product-awareness-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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