B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94%
94% -- product awareness rate for Walnuts among Gen Z in Latin America (2024)
94% of Gen Z respondents across Argentina, Brazil, Chile, and Mexico have awareness of walnuts.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
International Nut and Dried Fruit Council (INC)
Primary
Tier A
https://martechasia.net/pr-newswire/inc-unveils-gen-z-preferences-for-nuts-and-dried-fruits-and-snac… ↗
Source Article
INC Unveils Gen Z Preferences for Nuts and Dried Fruits and Snacking in Latin America | MartechAsia
- Peanuts, almonds and walnuts are consumed the most among Gen Z in Latin America
- 96% snack between meals, yogurt, dairy products, and fresh fruits being common choices
- Taste and health benefits are the primary drivers for consuming nuts and dried fruits
- INC’s NutTunes campaign set to encourag…
Original Research
International Nut and Dried Fruit Council (INC)
· Original study ↗
Methodology
INC survey of 2,000 respondents across Argentina, Brazil, Chile, and Mexico
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walnuts among Gen Z in Latin America: 94% product awareness rate. Source: International Nut and Dried Fruit Council (INC) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-latam-walnut-awareness-2024
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<blockquote cite="https://lighthousedata.io/data/gen-z-latam-walnut-awareness-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- product awareness rate for Walnuts among Gen Z in Latin America<br><small>Source: International Nut and Dried Fruit Council (INC) (2024) · <a href="https://lighthousedata.io/data/gen-z-latam-walnut-awareness-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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