B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- open rate for non-profit mobile campaigns (Q2 2014)
The industry average open rate for non-profits is 17%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
Q2 2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
MediaPost
Primary
Tier B
http://www.mediapost.com/publications/article/231211/measuring-mobile-engagement-to-create-performan… ↗
Source Article
Mobile Insider: Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
- by Sara Sisenwein , August 6, 2014, 9:32 AM
- Recommend (7)
- Comment (4)
When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their
campaign — to demonstrate how …
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2026-08-19
Original Research
MediaPost
· Original study ↗
Methodology
Industry average open rate for non-profit mobile campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
non-profit mobile campaigns: 17% open rate. Source: MediaPost (Q2 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-average-open-rate-nonprofits
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<blockquote cite="https://lighthousedata.io/data/industry-average-open-rate-nonprofits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- open rate for non-profit mobile campaigns<br><small>Source: MediaPost (Q2 2014) · <a href="https://lighthousedata.io/data/industry-average-open-rate-nonprofits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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