B Evidence Grade B Graded under review Safe to Cite Recent

80%

80% -- small businesses using social media for Indian small businesses (2025)

2025  · Meta x Bain & Company

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Attribution: Meta x Bain & Company View source
Lighthouse Research Team
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Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Indian small businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Meta x Bain & Company Primary Tier B
https://romitpr.com/social-media-is-not-working-for-delhi-ncr-startups-here-is-the-data-that-shows-w… ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Social Media Is Not Working for Delhi NCR Startups, Here Is the Data | Best PR Firms
Delhi NCR has emerged as one of India’s most vibrant startup hubs, yet a surprising number of MSMEs and early-stage companies continue to struggle with turning social media activity into dependable visibility. This is one of the key reasons why many businesses are increasingly turning to the best PR…
Original Research
Meta x Bain & Company · Original study ↗

Meta x Bain & Company India report on digital consumers

Methodology documented
Industrymarketing
Plain Text
Indian small businesses: 80% small businesses using social media. Source: Meta x Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-small-businesses-social-media-usage
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<blockquote cite="https://lighthousedata.io/data/india-small-businesses-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- small businesses using social media for Indian small businesses<br><small>Source: Meta x Bain & Company (2025) · <a href="https://lighthousedata.io/data/india-small-businesses-social-media-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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