B
Evidence Grade B
Verified
under review
Safe to Cite
Current
260,000
260,000 -- small businesses using social media for small businesses in US and Canada (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
260,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emarketer.com
Primary
Tier C
http://www.emarketer.com/Article/Small-Businesses-Social/1007121 ↗
Source Article
Small Businesses Get Social
Original Research
emarketer.com
· Original study ↗
Methodology
Study by Sage Software and AMI-Partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses in US and Canada: 260,000 small businesses using social media. Source: emarketer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-social-media-use
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<blockquote cite="https://lighthousedata.io/data/small-businesses-social-media-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>260,000</strong> -- small businesses using social media for small businesses in US and Canada<br><small>Source: emarketer.com (2026) · <a href="https://lighthousedata.io/data/small-businesses-social-media-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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