B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.9%
5.9% -- marketing budget growth rate for UK & EMEA independent agencies (2025)
Budgets are projected to expand by 5.9% in 2025.
- Attributed as industry prediction commentary; underlying data source for the figure is not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SBS
Primary
Tier C
https://wearesbs.com/2025-predictions-by-jason-warner/ ↗
Source Article
2025 Predictions By Jason Warner - SBS
Independent agencies may look to expand into emerging channels but a strategic approach is imperative, says, Jason Warner, Director, UK & EMEA, SBS:
“2025 will be make-or-break for many independent agencies as the uncertainty in the market continues to buffett and squeeze profits. While growth will …
Original Research
SBS
· Original study ↗
Methodology
Prediction/commentary by SBS Director Jason Warner; underlying source of the 5.9% figure not stated in the text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK & EMEA independent agencies: 5.9% marketing budget growth rate. Source: SBS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/independent-agency-budget-growth-2025
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<blockquote cite="https://lighthousedata.io/data/independent-agency-budget-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- marketing budget growth rate for UK & EMEA independent agencies<br><small>Source: SBS (2025) · <a href="https://lighthousedata.io/data/independent-agency-budget-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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