B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.3%
3.3% -- marketing budget growth rate for US marketing spend (CMO Survey) (2025)
Overall marketing spend grew by 3.3% over the prior 12 months according to the 2025 CMO Survey.
- Weaker than previous year's pace
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey (Duke Fuqua)
Primary
Tier B
https://www.usertesting.com/blog/marketing-spend-lower-cac ↗
Source Article
Cut your marketing spend: customer insight lowers CAC
Cut your marketing spend: how customer insight lowers CAC
Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased, but tolerance for wasted marketing spend has vanished.
Every dollar is now under scrutiny—and CAC is the metric that breaks first when assumpti…
Original Research
The CMO Survey (Duke Fuqua)
· Original study ↗
Methodology
From The CMO Survey 2025, annual growth over prior 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketing spend (CMO Survey): 3.3% marketing budget growth rate. Source: The CMO Survey (Duke Fuqua) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-marketing-spend-growth-2025
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<blockquote cite="https://lighthousedata.io/data/cmo-survey-marketing-spend-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.3%</strong> -- marketing budget growth rate for US marketing spend (CMO Survey)<br><small>Source: The CMO Survey (Duke Fuqua) (2025) · <a href="https://lighthousedata.io/data/cmo-survey-marketing-spend-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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