B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- marketing budget growth rate for Email marketing budgets (2021)
Budgets for email marketing were expected to see a 63% rise in 2021.
- Based on expectations reported by large enterprise marketing executives
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.bd2.co.uk/insights/the-impact-of-covid-19-on-marketing-plans/ ↗
Source Article
The impact of COVID-19 on marketing plans
The impact of COVID-19 on marketing plans
According to Gartner’s latest survey of over 400 Marketing Executives from large businesses (businesses with revenues from $500M to $20B) across the US and Europe, business-to-consumer (B2C) digital advertising spend is expected to grow by 78% in 2021. Key f…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of Marketing Executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing budgets: 63% marketing budget growth rate. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-budget-rise-2021
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<blockquote cite="https://lighthousedata.io/data/email-budget-rise-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketing budget growth rate for Email marketing budgets<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/email-budget-rise-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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