B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- roi improvement rate for brands that increased media investment during the last recession (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
data-broker.co.uk
Primary
Tier C
https://www.data-broker.co.uk/insights/stopping-advertising-to-save-money/ ↗
Source Article
Why Cutting Marketing is a Costly Mistake | Databroker
“Stopping advertising to save money is like stopping your watch to save time” – Henry Ford
Times are tough. Once again, the UK is seemingly heading towards a recession; food, petrol, gas and electric are all on the rise and people are cutting back left and right to save every penny they can. Underst…
Original Research
data-broker.co.uk
· Original study ↗
Methodology
Secondary citation of unnamed studies; refers to brands that increased media investment during the last recession (2008–09 or COVID-19 era). Original study not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands that increased media investment during the last recession: 60% roi improvement rate. Source: data-broker.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increased-media-spend-roi-recession
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<blockquote cite="https://lighthousedata.io/data/increased-media-spend-roi-recession" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- roi improvement rate for brands that increased media investment during the last recession<br><small>Source: data-broker.co.uk (2026) · <a href="https://lighthousedata.io/data/increased-media-spend-roi-recession" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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