B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- customer retention increase for well-designed user interfaces (2021)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Forrester
Primary
Tier A
https://www.seangarner.co/blog/a-friendly-guide-to-effective-marketing-for-small-businesses ↗
Source Article
A Friendly Guide to Effective Marketing for Small Businesses
A Friendly Guide to Effective Marketing for Small Businesses
Small businesses face an increasingly competitive market in today’s digital era. Collaborating with a small business marketing agency can offer tailored strategies to navigate this challenging landscape. With limited resources and rapidly …
Original Research
Forrester
· Original study ↗
Methodology
Study by Forrester
Methodology documented
Segmentation
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Cite this stat
Plain Text
well-designed user interfaces: 30% customer retention increase. Source: Forrester (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-customer-retention
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<blockquote cite="https://lighthousedata.io/data/increase-in-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer retention increase for well-designed user interfaces<br><small>Source: Forrester (2021) · <a href="https://lighthousedata.io/data/increase-in-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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