B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

74%

74% -- facebook adoption rate for Inc. 500 companies (2011)

2011  · University of Massachusetts Dartmouth

74% of 2011 Inc. 500 companies used Facebook.

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Attribution: University of Massachusetts Dartmouth View source
Lighthouse Research Team
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Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2011
Entity
Inc. 500 companies
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
University of Massachusetts Dartmouth Primary Tier A
http://stevesonn.com/2012/05/15/to-blog-or-not-to-blog/ ↗
Confidence: 91/100 Vintage: 2011 Channel: Common Crawl
Source Article
To Blog or Not to Blog
Also cited by
WriteSpeakSell (interview citing UMass Dartmouth Center for Marketing Research) http://writespeaksell.com/small-companies-out-blog-out-tweet-and-outpace-fortune…
2026-09-28
Original Research
University of Massachusetts Dartmouth · Original study ↗

University of Massachusetts Dartmouth study

Methodology documented
IndustryB2B Company SizeMid-market RoleAll marketers Channelsocial
Plain Text
Inc. 500 companies: 74% facebook adoption rate. Source: University of Massachusetts Dartmouth (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inc500-facebook-adoption-2011
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<blockquote cite="https://lighthousedata.io/data/inc500-facebook-adoption-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- facebook adoption rate for Inc. 500 companies<br><small>Source: University of Massachusetts Dartmouth (2011) · <a href="https://lighthousedata.io/data/inc500-facebook-adoption-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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