B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- facebook adoption rate for businesses using social media for customer service (2012)
Among businesses surveyed that use social media outlets, 60% have adopted Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sword Ciboodle and thinkJar
Primary
Tier B
http://www.customerthink.com/blog/customer_service_via_social_media_it_s_the_future_actually_it_s_th… ↗
Source Article
Customer Service Via Social Media
Original Research
Sword Ciboodle and thinkJar
· Original study ↗
Methodology
Among businesses already using social media for customer service (Sword Ciboodle/thinkJar study)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using social media for customer service: 60% facebook adoption rate. Source: Sword Ciboodle and thinkJar (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-adoption-social-customer-service-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-adoption-social-customer-service-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- facebook adoption rate for businesses using social media for customer service<br><small>Source: Sword Ciboodle and thinkJar (2012) · <a href="https://lighthousedata.io/data/facebook-adoption-social-customer-service-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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