B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
77%
77% -- facebook adoption rate for Companies in the German-speaking region (DACH) using social media (2011)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Universität Liechtenstein (University of Liechtenstein)
Primary
Tier C
https://www.mewigo.de/magazin/studie-social-media-in-unternehmen/ ↗
Source Article
Studie: Social Media in Unternehmen | MEWIGO
Eine Studie, bei der über 400 Entscheidungsträger aus großen, mittleren und kleinen Unternehmen im deutschsprachigen Raum befragt wurden, ergab, dass Social Media von rund zwei Dritteln dieser Unternehmen genutzt wird. Mit 77% ist Facebook die am häufigsten genutzte Plattform, welche vor allem von F…
Original Research
Universität Liechtenstein (University of Liechtenstein)
· Original study ↗
Methodology
Facebook was the most-used platform among surveyed companies, used mainly by firms targeting private consumers (B2C). Base may be social-media users or all respondents; article does not specify. Year inferred from the linked University of Liechtenstein study of 400+ decision-makers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies in the German-speaking region (DACH) using social media: 77% facebook adoption rate. Source: Universität Liechtenstein (University of Liechtenstein) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-adoption-dach-companies
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<blockquote cite="https://lighthousedata.io/data/facebook-adoption-dach-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- facebook adoption rate for Companies in the German-speaking region (DACH) using social media<br><small>Source: Universität Liechtenstein (University of Liechtenstein) (2011) · <a href="https://lighthousedata.io/data/facebook-adoption-dach-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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