C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
$135
$135 -- cost per lead for inbound leads (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$135
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MarketingProfs
Primary
Tier B
https://www.marketingprofs.com/charts/2012/7243/inbound-marketing-leads-cost-61-less-than-outbound?u… ↗
Source Article
Inbound vs. Outbound Prospecting: Which Works Better?
- Products
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Also cited by
2026-08-16
Original Research
MarketingProfs
· Original study ↗
Methodology
Source: MarketingProfs.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
inbound leads: $135 cost per lead. Source: MarketingProfs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inbound-leads-cost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inbound-leads-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$135</strong> -- cost per lead for inbound leads<br><small>Source: MarketingProfs (2025) · <a href="https://lighthousedata.io/data/inbound-leads-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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