B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- ad viewability rate for in-game ads (2023)
In-game advertising achieves a 98% viewability rate compared to Lumen's digital ad norm of 78%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2023
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
New Digital Age
Primary
Tier B
https://newdigitalage.co/gaming/in-game-advertising-why-the-last-media-frontier-is-attracting-more-a… ↗
Source Article
In-game advertising: why the “last media frontier” is attracting more attention - New Digital Age
New research has revealed the scale of opportunity for advertisers within the global games marketplace. The number of people who describe themselves as regular gamers will reach a staggering 3.38 billion this year and the global games market is expected to generate yearly revenues of $212.4 billion …
Original Research
New Digital Age
· Original study ↗
Methodology
Compared to Lumen’s digital ad norm of 78%.
Segmentation
IndustryGaming
RegionCO
Channelin-game_ads
Cite this stat
Plain Text
in-game ads: 98% ad viewability rate. Source: New Digital Age (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in_game_ads_viewability
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<blockquote cite="https://lighthousedata.io/data/in_game_ads_viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- ad viewability rate for in-game ads<br><small>Source: New Digital Age (2023) · <a href="https://lighthousedata.io/data/in_game_ads_viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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