B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- purchase intent lift for In-game advertising campaign target audience (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CreativeClicks
Primary
Tier C
https://creativeclicks.com/blog/in-game-advertising-the-ultimate-performance-marketing-experience/ ↗
Source Article
In-Game Advertising: the ultimate performance marketing experience
With all of the buzz about virtual worlds and the metaverse, there already is a place where marketers can integrate their marketing into the playing experience: In-game advertising.
In-game advertising is the placement of ads within games. In-game ads appear during gameplay as part of the gaming exp…
Original Research
CreativeClicks
· Original study ↗
Methodology
Post-campaign market research firm testing of a client in-game campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-game advertising campaign target audience: 10% purchase intent lift. Source: CreativeClicks (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-game-campaign-purchase-intent-10pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-game-campaign-purchase-intent-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- purchase intent lift for In-game advertising campaign target audience<br><small>Source: CreativeClicks (2023) · <a href="https://lighthousedata.io/data/in-game-campaign-purchase-intent-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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