B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- campaign effectiveness uplift for integrated marketing campaigns (2025)
A study by Nielsen found that integrated marketing campaigns are 90% more effective than single-channel campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://im4udma.com/blog/what-is-integrated-marketing-communications/ ↗
Source Article
What is integrated marketing communications (IMC)?
What is integrated marketing communications (IMC)?
Integrated marketing communications (IMC) is all about seamlessly blending a brand’s message, ensuring a unified presence across the diverse media channels used to engage with its intended audience. This strategic approach provides a roadmap for con…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to a Nielsen study; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
integrated marketing campaigns: 90% campaign effectiveness uplift. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/imc-campaigns-90-percent-more-effective
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<blockquote cite="https://lighthousedata.io/data/imc-campaigns-90-percent-more-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- campaign effectiveness uplift for integrated marketing campaigns<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/imc-campaigns-90-percent-more-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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