B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- campaign effectiveness uplift for TV campaigns (2012)
Campaigns including TV are 35% more effective than those without.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Institute of Practitioners in Advertising
Primary
Tier B
https://www.pocketgamer.biz/6-reasons-tv-will-drive-ua/ ↗
Source Article
6 reasons TV will drive UA
6 reasons why TV will drive the next phase in user acquisition for mobile games
Volker Dressel is General Manager at Quaid Media, which gives app marketers the opportunity to reach new audiences beyond existing user-acquisition channels.
Few of us will have missed the stories talking about the huge …
Original Research
Institute of Practitioners in Advertising
· Original study ↗
Methodology
IPA 'Marketing in the Era of accountability' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV campaigns: 35% campaign effectiveness uplift. Source: Institute of Practitioners in Advertising (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipa-tv-campaigns-35-percent-effective
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<blockquote cite="https://lighthousedata.io/data/ipa-tv-campaigns-35-percent-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- campaign effectiveness uplift for TV campaigns<br><small>Source: Institute of Practitioners in Advertising (2012) · <a href="https://lighthousedata.io/data/ipa-tv-campaigns-35-percent-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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