B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- campaign effectiveness uplift for Digital Out of Home advertising (2025)
The use of contextually relevant messaging in digital Out of Home increases its effectiveness by an average of 17%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bauer Media Outdoor
Primary
Tier A
https://www.bauermediaoutdoor.com/lt/why-out-of-home ↗
Source Article
Why OOH?
Why OOH?
A media channel that competes with and complements others...
When it comes to advertising, brand building and activation are two terms that are used a lot. Brand building is all about priming all potential customers to put you front of mind, whereas activation, is about driving people to ta…
Original Research
Bauer Media Outdoor
· Original study ↗
Methodology
From Bauer Media Outdoor 'Moments of Truth' three-stage research project
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital Out of Home advertising: 17% campaign effectiveness uplift. Source: Bauer Media Outdoor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contextual-dooh-effectiveness-uplift-17
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<blockquote cite="https://lighthousedata.io/data/contextual-dooh-effectiveness-uplift-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- campaign effectiveness uplift for Digital Out of Home advertising<br><small>Source: Bauer Media Outdoor (2025) · <a href="https://lighthousedata.io/data/contextual-dooh-effectiveness-uplift-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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