B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- brand recall lift for Google Display Ads (Imagen 3 generated creatives) (2025)
Using Imagen 3 to create brand-aligned visuals in Google Display Ads can enhance recall potential by up to 75%, according to Ipsos.
- stated as 'up to 75%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-display-ads-option ↗
Source Article
Boost Brand Awareness with Google Display Ads | Topkee
Singapore
In today’s fast-paced digital environment, capturing consumer attention has become a formidable challenge. With users constantly switching between apps, websites, and devices, advertisers must adopt innovative strategies to engage their target audiences effectively. Google display ads (GDA…
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos research cited by Google on AI-generated ad creative recall lift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Ads (Imagen 3 generated creatives): 75% brand recall lift. Source: Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/imagen3-ad-recall-lift-75
HTML Embed
<blockquote cite="https://lighthousedata.io/data/imagen3-ad-recall-lift-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- brand recall lift for Google Display Ads (Imagen 3 generated creatives)<br><small>Source: Ipsos (2025) · <a href="https://lighthousedata.io/data/imagen3-ad-recall-lift-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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