B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5,000,000
5,000,000 -- campaign reach for Idahoan Potato brand Instagram campaign (2025)
108 Instagram influencers achieved a combined reach of almost 5 million people in an Idahoan Potato brand campaign.
- The source specifies 'almost 5 million' rather than an exact 5 million.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forward Influence
Primary
Tier B
https://forwardinfluence.com/reach-vs-impressions-social-media-analytics/ ↗
Source Article
Reach vs. Impressions in Social Media Analytics
Which Is More Important: Reach vs. Impressions in Social Media Analytics?
You’re busy, right? You only have so much time to keep track of countless analytics, for one thing. I mean, why can’t they just keep track of themselves, am I right? And social media analytics? Those are kind of a different ba…
Original Research
Forward Influence
· Original study ↗
Methodology
Agency-reported campaign case study; reach approximated as 'almost 5 million'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Idahoan Potato brand Instagram campaign: 5,000,000 campaign reach. Source: Forward Influence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idahoan-campaign-combined-reach
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<blockquote cite="https://lighthousedata.io/data/idahoan-campaign-combined-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- campaign reach for Idahoan Potato brand Instagram campaign<br><small>Source: Forward Influence (2025) · <a href="https://lighthousedata.io/data/idahoan-campaign-combined-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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