B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

8.5%

8.5% -- interaction rate for IAB Rising Stars ads vs. standard mobile banners (Q4 2013)

Name: Interaction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

Q4 2013 · Vibrant Media, IAB and comScore

Mobile IAB Rising Stars ad units achieved an 8.5% interaction rate, compared to 2.8% for standard mobile banners.

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Attribution: Vibrant Media, IAB and comScore View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

8.5%

Unit

Percentage

Data Vintage

Q4 2013

Entity

IAB Rising Stars ads vs. standard mobile banners

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Vibrant Media, IAB and comScore Primary Tier B

http://www.emarketer.com/Article/IAB-Rising-Stars-Ads-Outperform-Standard-Banners/1010761 ↗

Confidence: 78/100 Vintage: Q4 2013 Channel: Common Crawl

Source Article

IAB Rising Stars Ads Outperform Standard Banners

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Original Research

Vibrant Media, IAB and comScore · Original study ↗

Methodology

Source: Vibrant Media, IAB and comScore, October 2013

Segmentation

IndustryMedia RegionNorth America Channelpaid_ads

Cite this stat

Plain Text

IAB Rising Stars ads vs. standard mobile banners: 8.5% interaction rate. Source: Vibrant Media, IAB and comScore (Q4 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab_rising_stars_interaction_rate_mobile

HTML Embed

<blockquote cite="https://lighthousedata.io/data/iab_rising_stars_interaction_rate_mobile" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- interaction rate for IAB Rising Stars ads vs. standard mobile banners<br><small>Source: Vibrant Media, IAB and comScore (Q4 2013) · <a href="https://lighthousedata.io/data/iab_rising_stars_interaction_rate_mobile" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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