B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.33%
32.33% -- interaction rate for Tata Tea's 'Jaago re' campaign on Glance (2022)
Tata Tea's 'Jaago re' campaign on Glance recorded a 32.33% interaction rate with the slider unit on the creative.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.33%
Unit
Percentage
Data Vintage
2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
InMobi
Primary
Tier A
https://advertising.inmobi.com/company/press/three-winning-campaigns-from-inmobi-at-the-drum-awards-… ↗
Source Article
Three Winning Campaigns from InMobi at The Drum Awards for Digital Advertising APAC, 2022
- Solutions
- Resources
- About
- Company
- Advertising
The Drum Awards for Digital Advertising rewards brands and teams that truly understand their customers we celebrate the best of digital media and technology in the Asia Pacific, Europe, and the US. In the year that went by, three campaigns from…
Also cited by
prnewswire.com
https://www.prnewswire.com/
2026-08-18
m.economictimes.com
https://m.economictimes.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
InMobi
· Original study ↗
Methodology
With the slider unit on the creative
Segmentation
IndustryMedia
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Tata Tea's 'Jaago re' campaign on Glance: 32.33% interaction rate. Source: InMobi (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inmobi-tata-jaago-re-interactions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inmobi-tata-jaago-re-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.33%</strong> -- interaction rate for Tata Tea's 'Jaago re' campaign on Glance<br><small>Source: InMobi (2022) · <a href="https://lighthousedata.io/data/inmobi-tata-jaago-re-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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