B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

71%

71% -- interaction rate for TUI France's cookie banner (2025)

Name: Interaction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2025 · Axeptio

TUI France recorded a 71% interaction rate on its customized cookie management platform (CMP) banner over a 12-month period.

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Attribution: Axeptio View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2025

Entity

TUI France's cookie banner

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Axeptio Primary Tier C

https://www.axept.io/blog/travel-ux-conversion-tui-france ↗

Confidence: 15/100 Vintage: 2025 Channel: Common Crawl

Source Article

Transforming Cookie Banners: TUI France's Approach to UX & Conversion

Also cited by

statista.com https://www.statista.com/

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nature.com https://www.nature.com/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-16

Original Research

Axeptio · Original study ↗

Segmentation

IndustryTravel Company SizeEnterprise RegionEMEA Channelmulti-channel

Cite this stat

Plain Text

TUI France's cookie banner: 71% interaction rate. Source: Axeptio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tui_france_cookie_banner_interaction_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tui_france_cookie_banner_interaction_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- interaction rate for TUI France's cookie banner<br><small>Source: Axeptio (2025) · <a href="https://lighthousedata.io/data/tui_france_cookie_banner_interaction_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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