B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

1.08%

1.08% -- interaction rate for IAB Rising Stars ads vs. standard placements (desktop) (Q1 2014)

Name: Interaction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

Q1 2014 · PointRoll

Interaction rates for IAB Rising Stars ads were 1.08% (compared to 1.98% for standard units).

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Attribution: PointRoll View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

1.08%

Unit

Percentage

Data Vintage

Q1 2014

Entity

IAB Rising Stars ads vs. standard placements (desktop)

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

PointRoll Primary Tier B

http://www.emarketer.com/Article/IAB-Rising-Stars-Ads-Outperform-Standard-Banners/1010761 ↗

Confidence: 78/100 Vintage: Q1 2014 Channel: Common Crawl

Source Article

IAB Rising Stars Ads Outperform Standard Banners

Also cited by

iab.com https://www.iab.com/

2026-08-22

marketingdive.com https://www.marketingdive.com/

2026-08-22

Original Research

PointRoll · Original study ↗

Methodology

Source: PointRoll, March 2014

Segmentation

IndustryMedia RegionGlobal Channelpaid_ads

Cite this stat

Plain Text

IAB Rising Stars ads vs. standard placements (desktop): 1.08% interaction rate. Source: PointRoll (Q1 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab_rising_stars_interaction_rate_desktop

HTML Embed

<blockquote cite="https://lighthousedata.io/data/iab_rising_stars_interaction_rate_desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.08%</strong> -- interaction rate for IAB Rising Stars ads vs. standard placements (desktop)<br><small>Source: PointRoll (Q1 2014) · <a href="https://lighthousedata.io/data/iab_rising_stars_interaction_rate_desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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