B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$115
$115 -- cost per lead for HVAC paid search advertising (2025)
For HVAC, a 2025 analysis put paid cost per lead near $115.
- Described as 'near $115' with a blended CPL of $92
- Directional yardstick; market may run higher for emergency and seasonal spikes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$115
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
247realestatemarketing.com
Primary
Tier C
https://247realestatemarketing.com/ai‑powered-ppc-advertising-for-home-services-smarter-bidd… ↗
Source Article
AI‑Powered PPC Advertising for Home Services: Smarter Bidding, Bigger Results - 247 Real Estate Marketing
If you run an HVAC, plumbing, roofing, cleaning, electrical, or landscaping business, you already know PPC can be a growth engine but 2025 is the year it becomes smarter. Thanks to rapid advances in Google’s and Microsoft’s AI, home service advertisers can bid more intelligently, see clearer reporti…
Original Research
247realestatemarketing.com
· Original study ↗
Methodology
2025 industry analysis; blended CPL cited as $92
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HVAC paid search advertising: $115 cost per lead. Source: 247realestatemarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hvac-paid-cpl-2025
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<blockquote cite="https://lighthousedata.io/data/hvac-paid-cpl-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$115</strong> -- cost per lead for HVAC paid search advertising<br><small>Source: 247realestatemarketing.com (2025) · <a href="https://lighthousedata.io/data/hvac-paid-cpl-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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