B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- conversion rate for Google Local Services Ads (HVAC) (2026)
Google Local Services Ads for HVAC lead generation achieve an average lead-to-appointment conversion rate of 40% to 60%.
- Reported as a benchmark range of 40% to 60%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axzlead
Primary
Tier C
https://axzlead.com/blog/hvac-lead-generation-cost-sale-benchmarks ↗
Source Article
HVAC Lead Cost & Sales Benchmarks (2026 Data)
Original Research
Axzlead
· Original study ↗
Methodology
Range 40-60%; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Local Services Ads (HVAC): 40% conversion rate. Source: Axzlead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hvac-lsa-conversion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hvac-lsa-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion rate for Google Local Services Ads (HVAC)<br><small>Source: Axzlead (2026) · <a href="https://lighthousedata.io/data/hvac-lsa-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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