B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- ad effectiveness lift for Hulu (2010)
Ads on Hulu are 55% more effective than the same ads running in conventional channels according to Nielsen.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://robhof.com/2010/11/10/hulus-jason-kilar-at-newteevee-live/ ↗
Source Article
Hulu's Jason Kilar: We'll Hit $240 Million in Revenues This Year
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research cited by Hulu CEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hulu: 55% ad effectiveness lift. Source: Nielsen (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hulu-ad-effectiveness-nielsen
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<blockquote cite="https://lighthousedata.io/data/hulu-ad-effectiveness-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ad effectiveness lift for Hulu<br><small>Source: Nielsen (2010) · <a href="https://lighthousedata.io/data/hulu-ad-effectiveness-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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